4 Reasons to Try Niche Indie Beauty Brands
Here is a delicious metaphor – Think of doughnuts. Mmmmm doughnuts. Now think of a jam doughnut from Coles, looks tasty but usually stingy on the inner jam and a little doughy in texture – you are left overall feeling confused and slightly underwhelmed. Now compared to a jam doughnut from your local farmers market – usually fresh, warm and fluffy with a rich homemade jam – or perhaps even lemon curd, and maybe the doughnut itself is even sourdough - oh yeah! You are left feeling a little high on life (or was there hash in that doughnut?) and satisfied because that was damn tasty and you also just supported a small business.
Well, small batch natural skincare businesses are like this. For us personally and I am sure for most other niche / indie small businesses, we put the utmost care into creating our products. We do it because we love it and we had a personal need that wasn't being met. We use premium ingredients and put intricate detail into our products, because we want to feel proud and satisfied when you see our face behind our little market stall. When you come to the market you are meeting the creator in person. When you buy from our online store it is our handwriting on your postbag. And when you connect with us via email or social media, you are talking to the people who made these products.
What do you really know about your $10 face scrub from Priceline (other than what has been marketed to you)?
Here are 4 reasons you should take the plunge and try out a small indie skincare brand:
1. Fresh Product
Small, regular batches that meets our weekly demand, means fresher products that haven't been sitting on a shelf for months or years.
2. No Animal Testing
Unless the creator of a small batch brand caught their son putting moisturiser on their cat, then it is fairly certain no animal testing is involved. Small brands are usually ethically driven, and even if they did have a little Dr Evil in them, they simply could not afford the costings or the facilities for such a procedure.
(Image from PETA - for more info click here)
Smaller brands can offer you something a little different, whether it be ingredients, service, packaging, or a community of like minded people. Very often small niche brands set the pace with innovative product ideas and marketing, then bigger brands sweep in a buy (or copy) - this is the case in all industries, including food and fashion etc. You may be suprised to discover that alot of the skincare brands you know are all controlled by only 7 entities, for example: Loreal owns The Body Shop, Lancome etc. (see image below).
4. No Bullsh*t Marketing
We can't afford to make ridiculous claims with our products - one because we have integrity, and two we can't afford a lawsuit fee. We also can't afford to hire A grade celebrities (or B or C) to model our products and influence others. Small fry's like us build on our personal story and passion behind the product. For us this means using my naturopath knowledge and research skills, with a focus on therapeutic natural ingredients and using my experience to educate our customers about the holistic side to skin care.
Blog image by our photographer mate Marina xx